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- Freeride World Tour 2012: Next Stop Røldal, Norway



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Press Release

 A Constantly Progressing Sport:
Newcomers on Top of Ranking at Mid Season

Next Stop Røldal, Norway

Røldal, Norway, February 22 2012 - After three contested stages out of six, the Swatch Freeride World Tour will host its next competition in Røldal, a hidden pearl of southwest Norway. With the four categories men and women, ski and snowboard, the world's best freeride athletes are scheduled to compete Saturday 25 February. Looking at the overall ranking, the most noticeable fact is the top five on the ski men's ranking being season wild cards or newcomers. As a young and constantly evolving sport, it is not surprising that several new athletes on the tour have been showing some consistent, top-level freeriding. Established athletes will need to step up their game to defend their coveted spots.

Click here for FWT 2012 overall ranking

The The Swatch Freeride World Tour in Røldal is a new stage on the tour but has been an existing competition since 2001, as the Røldal Freeride Challenge. A Freeride World Tour Qualifier (FWQ) since 2008, Röldal still hosts a FWQ event in end of April. With the interesting terrain and great organisation it has been a popular competition in Scandinavia, attracting the very best. Top international riders like Kaj Zackrisson (SWE), Ane Enderud (NOR), Pia Widmesser (GER), Torgrim Vole (NOR), Emilien Badoux (SUI), Erik Sunnerheim (SWE) and Jaclyn Paaso (USA) have all taken victory in previous editions.

Swiss snowboarder Emilien Badoux, currently 5 th on the FWT ranking, won Røldal in 2010: "I am really happy to go back to Røldal for a FWT stage, meaning the level will be even higher! I don't know what face we will ride and what it will be like this time of the year but the terrain back there is really playful and I think we will see some freestyle moves and a lot of air."

Click here for entry list of FWT Røldal

Will some of the new athletes on the tour keep on charging and hold on to their high rankings or will the established riders come back strong? It is anyone's game and with a new stage of the tour it makes it even more interesting.

Aurélien Ducroz (FRA), 2011 Freeride World Champion ski, had a tough start of the season but is confident after his fourth place in Courmayeur:

"It's cool to see so many new guys pushing the sport and shaking us around a bit. But I've been preparing for the next competition. Everything feels better since Courmayeur and I feel good on my skis. It took some time to get started but I'm getting there. I don't know anything about Røldal but I'm really happy as I've never skied in Norway! It's great to have new stages on the tour and Scandinavia means big freeriding countries. I don't think the guys who previously competed here are favoured, it's our job to inspect new faces and ride them."

Please visit www.freerideworldtour.com for all the latest information and confirmation of contest date.

Next Swatch Freeride World Tour stops:
4th stop - Swatch Freeride World Tour, Røldal 2012
Contest date: 25 February;
Location: Røldal (NOR)
Disciplines: Men's and Women's Ski and Snowboard

5th stop -Swatch Freeride World Tour, Fieberbrunn 2012
Contest date: 10 March
Location: Fieberbrunn (AUT)
Disciplines: Men's and Women's Ski and Snowboard

Final and 6th stop -Swatch Freeride World Tour, Verbier 2012
Contest date: 24 March
Location: Verbier (SUI)
Disciplines: Men's and Women's Ski and Snowboard

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+33 450 91 41 08

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Swatch, launched in 1983 by Nicolas G. Hayek and operating today under the presidency of Arlette-Elsa Emch, is a leading Swiss watch and jewelry maker and one of the world's most fashionable brands. The first Swatch watches surprised everyone with their provocative spirit and creative design and proved enormously successful. Always at the forefront of popular fashion, Swatch continues to innovate and surprise with new collections and special editions. The brand has also established a strong presence in the world of sports with its ongoing support for action sports like snowboarding, free skiing, FMX and surfing as well as Beach Volleyball. Right from the start, Swatch connected with popular culture and the arts, and today Swatch remains a highly visible canvas for world-famous artists, musicians and fashion designers.


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